Ingredient Glossary

Baobab Fruit Pulp Extract
Adansonia digitata

This moisturizing extract comes from the flowers of the Baobab tree and helps provide a smoothing and anti-wrinkle effect to expression lines.
Present in the following products:
- Purely Age-Defying Eye Cream
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Behentrimonium Methosulfate

A self-emulsifying wax (derived from vegetable sources) which is excellent for detangling and conditioning the hair. Improves wet and dry combing and gives hair a silky feel.
Bisabolol

This plant derived ingredient helps soothe, soften, and hydrate the skin. It has a calming property that is effective in significantly helping to reduce the appearance of redness.
Present in the following products:
Burdock
Arctium Lappa

During the Middle Ages, burdock was valued for treating a number of ailments and is a popular folk medicine today. Burdock has pronounced soothing properties and has been used traditionally to rebalance sensitivity on the skin and scalp.
Present in the following products:

Beech Tree Bud Extract
Fagus sylvatica

This extract is harvested from Beech Tree Buds using a process called Gemmotherapy, which takes advantage of the high potential actives hidden in the embryos of plant life. This extract helps strengthen the epidermal structure of the skin creating a firmer healthier looking complexion helping to reduce the appearance of fine lines and wrinkles.
Present in the following products:
Benzophenone–3

Used in sunscreen lotions and creams, this ingredient helps to protect the skin by absorbing harmful UVB–radiation which causes premature ageing and wrinkles; it also has some UVA protection ability.
Black Elder Flower Extract
Sambucus Nigra

This antioxidant extract helps reduce the appearance of redness, and softens and lightens the skin for a brighter complexion.
Present in the following products:
Buriti Oil
Mauritia flexuosa

Derived from Buriti palm tree fruits, this oil is rich in natural antioxidants, specifically beta-carotene and tocopherols to protect the skin. This oil helps shield the skin from free radical damage and helps increase elasticity.

Beeswax
Cera alba

A natural wax used as an emulsifier and thickener and is sourced from the honeycomb of bees.
Present in the following products:
Birch
Betula Alba

Birch is an aromatic and astringent herb, rich in flavonoids, known for its soothing and antioxidant properties. The bark and clean, fragrant leaves from this tree only provide their beneficial effects once the tree is fully mature.
Blue Algae Extract
Algae Extract

This marine algae extract is harvested in wild conditions within its own natural environment, in a rare and protected North American lake ecosystem. This lake is continuously fed by rivers and waterfalls coming from the melting snow and glaciers of the mountains and is filled with outstanding mineral wealth. The blue micro-algae are harvested in the deepest waters of the lake during the period of algae efflorescence to retain its biological qualities. This extract has the ability to firm the skin like retinols, but without causing irritation or sensitivity. It has the ability to increase the density and firmness of the skin, softening the appearance of fine lines and wrinkles.
Present in the following products: