Everything You Need to Know About Serums

When it comes to skincare, serums cause the most confusion. What do they do? And where do they fit into your skincare routine? Surely, it’s one skin care step too far? The short answer is: serums are packed with potent ingredients to boost the health, hydration and vibrancy of your skin - so if you don’t swear by a serum yet, it’s time to start. Here’s our fool proof guide to face serums.

What is a serum, exactly?

Savvy skin care is all about layering, choosing products that complement each other in each step of your skin care ritual. Face serums are lightweight (but potent) formulas designed to provide your skin with extra hydration as well as target specific skin care concerns, such as fine lines or dullness. They’re formulated with high concentrations of active ingredients (higher than your traditional moisturiser) so only a few drops are needed to get the full benefits. Think of it as your essential skin care problem solver and complexion booster, all wrapped up into one.

How do serums differ from moisturisers?

Moisturisers are rich and creamy, creating a protective barrier on top of your skin to prevent any moisture from escaping while locking in the benefits of the previous products you’ve used in your ritual. While serums can contain moisturising ingredients (like Rosehip Oil in the Jurlique Rose Moisture Plus Daily Moisture Balancing Serum), they have a thin consistency and don’t lock in moisture like creams and lotions do.

How to use serums

Skin care products are applied thinnest to thickest, so use after cleansing, toning, and applying our Activating Water Essence (which activates skin’s ability to retain moisture). Gently press 1-2 pumps of serum over your face, neck and décolletage and leave to sink in before applying your eye cream and moisturiser.

Which serum is right for you?

The best way to choose is to think of your biggest skin care concern and pick a serum that targets it best – or, have a few that you can switch up. Is your skin more dehydrated than usual? Use a hydrating serum. Long-haul flight left you feeling a bit dull and lacklustre? Reach for your face brightening serum. And if you’re not sure what your biggest skin concern is, read our guide to understanding your skin type.

Dryness and deydration

Recommended serum: Jurlique Rose Moisture Plus Daily Moisture Balancing Serum. With Marshmallow Root Extract that draws precious moisture to the skin and Rosehip Oil for long-lasting hydration, this is our best face serum for dry skin.

Dullness and first signs of ageing

Recommended serum: Jurlique Herbal Recovery Signature Serum. One of our hero products, this contains Red Clover Flower Extract, which is scientifically proven to enhance the hydrating role of Hyaluronic Acid, and to visibly smooth lines and wrinkles.

Lines and loss of firmness

Recommended serum: Jurlique Purely Age-Defying Firming and Tightening Serum. This serum contains Beech Tree Bud extract, known to improve skin firmness and help reduce the appearance of lines and wrinkles.

Deep lines, wrinkles and loss of elasticity

Recommended serum: Jurlique Nutri-Define Superior Retexturising Facial Serum. Containing fatty acids derived from plant oils that hydrate and improve the skin’s barrier function, and Oat Kernel Extract to soften and calm the skin, this silky serum addresses multiple signs of ageing.

Sensitivity and irritation

Recommended serum: Jurlique Calendula Redness Rescue Restorative Treatment Serum, containing Calendula, Chamomile and Echinacea Extracts to soothe and rebalance the skin.

Discolouration and sun damage

Recommended serum: Jurlique Purely White Skin Brightening Essence. Containing brightening botanicals such as Kakadu Plum and African Birch, this is our best serum for pigmentation.

The ultimate complexion booster, serums are an essential step in every skincare routine. Shop our range to find one that suits your skin.