Support bushfire regeneration with Jurlique

For every bottle[i] of Activating Water Essence sold in August 2020, we’ll nurture a tree seedling on our Jurlique Farm and plant it at Cudlee Creek, South Australia, to help rejuvenate the bushfire-affected area.

Regenerating our land

From September 2019 to March 2020, devastating bushfires swept through Australia, destroying land, wildlife, homes and livelihoods. One area that was badly affected was Cudlee Creek, only 38km from our Jurlique Farm in the Adelaide Hills. It was declared an emergency disaster area in December 2019, with fires burning through 23,000 hectares and destroying hundreds of homes and buildings.

Tree Planting Day

At Jurlique, sustainability has always been fundamental to everything we do. By following biodynamic* practices on our Jurlique Farm, we farm in the most sustainable way possible and will always give more back to the Earth than we take out of it.

One of our initiatives is our annual Tree Planting Day, which has seen our staff plant more than 12,000 carefully selected native trees at our farm in South Australia’s Adelaide Hills, and globally, since 2012. These trees improve our carbon footprint, enhance the area’s biodiversity and natural waterways, and provide natural, chemical-free protection for our organically grown botanicals.

Due to COVID-19 restrictions we have decided not to do an all staff Tree Planting Day this year. Instead, in support of National Tree Day on 2nd August, and as part of our broader sustainability efforts, we will nurture a tree seedling on our Jurlique Farm for every bottle of Activating Water Essence sold, and then plant those seedlings at Cudlee Creek in 2021.

We’ve partnered with Trees for Life, a South Australia-based not for profit organisation working to restore and protect South Australian landscapes. They have researched and collected seeds from the most badly affected plants, enabling us to nurture seedlings from the tree species that have been affected by the fires most.

Help regenerate Cudlee Creek by purchasing a bottle of Activating Water Essence online or find your nearest Jurlique store.

*Certified biodynamic by the National Association for Sustainable Agriculture, Australia. Jurlique’s products and farm are not certified by or affiliated with Demeter® USA or Demeter International.

[i] Limited to 3000 bottles of Activating Water Essence sold