When it comes to an effective skin care ritual, having the right products in your line-up is only half of it. The method of application also plays a big part, as it can affect the overall efficacy of your products. Avoiding excessively rubbing your skin and instead pressing in your product, which also makes them more effective and dramatically improves the condition of your skin.
What is pressing/patting?
Patting in your skin care products is a centuries old Japanese technique – a traditional ritual in which skin care products are gently patted or pressed onto the surface of the skin rather than tugging or rubbing.
To use the pressing method simply:
Patting vs rubbing in skin care products
One of the main benefits of pressing in your skin care products is that it significantly reduces pulling and tugging of skin. Our skin is one of our body’s most delicate organs and without realising it, excessive skin manipulation by rubbing can stretch the skin and break down collagen, in turn leading to advanced signs of ageing like sagging and wrinkles. From the vigorous use of makeup wipes to being heavy handed when applying moisturiser, all of that rubbing adds up.
Pressing in your skin care products also allows the products to penetrate deeper without friction. Particularly around the area where rubbing in products and dragging the skin can cause irritation and inflammation.
When should you press in your skin care products?
Physical exfoliators and cleansers are the only products that should be rubbed into your face using gentle, circular motions: this motion helps activate the product and whisks away debris. For most of your skin care ritual steps you should practice pressing in your products.
A circular rubbing motion is mostly our default option when it comes applying skin care products. Even though it feels like it gets the job faster and we’ve been doing it this way since forever, the bottom line is that it’s not that great for our skin. When applying your skin care remember to try and take a mindful moment and really treat it like the luxurious ritual it is. Take your time as your press in your products. Your skin will thank you for it.
Check out our step-by-step guide to the Jurlique skin care ritual. We recommend using the patting method to apply most Jurlique products including our bestselling Activating Water Essence. Explore our mists and essences and shop online now.