Free of artificial colours, fragrances, parabens, PEGs, and sulphates.
Helps reduce the appearance of lines and wrinkles.
Helps to improve smoothness and overall texture.
92% of women noticed an improvement in skin smoothness after 14 days
84% of women noticed an improvement in skin firmness after 14 days
76% of women noticed skin appeared more lifted after 6 weeks
*Based on a survey of 50 subjects, aged 35 to 50 over 2 and 6 weeks
About the Product
This high-performance anti-ageing serum has a lightweight, silky smooth texture that's quickly absorbed to leave the skin looking and feeling firmer and smoother. It contains Beech Tree Bud extract, known to improve skin firmness and helps reduce the appearance of lines and wrinkles. Visible signs of ageing are reduced, including lines, wrinkles and a loss of firmness. Dermatologist tested and suitable for all skin types.
Apply 1 or 2 pumps onto fingertips and press gently over face, neck and décolletage, morning and night. For best results, use before applying Purely Age-Defying Ultra Firm and Lift Cream.
Our Ingredients
We believe in preserving the integrity of nature. That’s why we gently harvest each plant by hand – at the moment of its peak – to extract its essence, bottle the intense power, and deliver an undiluted force of Nature to your skin.
Drawn from the nutrient-rich buds of the Beech Tree, this powerful botanical extract helps skin look firmer and smoother by visibly reducing the appearance of fine lines and wrinkles.
Beech Tree Bud Extract
Blue Algae Extract
This powerful, antioxidant-rich marine extract is renowned for its hydrating and skin-firming properties. It helps soften the appearance of lines and wrinkles for younger-looking skin.
Blue Algae Extract
Oat Kernel Extract
Rich in essential vitamins, this extract provides excellent soothing and moisturising benefits. Its natural sugars help improve skin firmness to give you younger-looking skin.
Oat Kernel Extract
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Purely Age-Defying Firming and Tightening Serum
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A lightweight serum to help skin look and feel firmer