How Australian brands are leading the way with sustainable, eco-friendly beauty products
Perhaps it’s the ‘Greta Thunberg effect’, or first-hand experiences of the effects of climate change, but collectively, we’re more conscious of our impact on the environment than ever before – most notably seen in the 7.6 million people around the globe who protested for climate action at the now-famous climate strikes during September 2019. At Jurlique, sustainability has always been at the heart of we do – it’s part of the reason we have a biodynamic* farm to grow our botanicals and we’re striving to make changes wherever possible to reduce our environmental impact.
It’s not just us, either. We’re inspired by fellow Australian brands who are leading the way and flying the flag for sustainable beauty – ensuring that we don’t just look after ourselves, but we look after the planet too. That’s why beauty brand IMBIBE, which produces bio-fermented and bio-active health supplements (think collagen powders and multi-strain probiotics designed to improve skin health) continues to be a source of inspiration for us. Here’s how we’re both working towards more sustainable practices.
At Jurlique, we grow most of our botanicals on our biodynamic* farm in South Australia. We believe biodynamic* farming practices help us to grow the purest, best quality herbs we can which are hand harvested at a time when they’re full of life and vitality. These herbs are then utilised to make extracts that form the basis of Jurlique products, meaning you get the best from each ingredient we use.
And it’s not just your skin. We believe by following biodynamic* farming techniques, we’re harnessing all the positive, living energies from Nature, as well as farming in the most sustainable way possible (find out more about our sustainable farming practices here).
As for IMBIBE, the brand doesn’t use any fillers, fake flavourings or ingredients that they can’t pronounce, ensuring that they know what we are consuming into our bodies.
Since 2016, we’ve changed the packaging materials of our best-selling hand creams from aluminium to plastic tubes, which has led to an approximately 28% lower impact on our environment. We are also actively looking into ways to reduce the amount of material we use and increase the use of recyclable skin care packaging in order to reduce our carbon footprint.
In partnership with global recycling pioneers Terracycle, we encourage our customers to recycle their empty Jurlique products via post or in our Jurlique standalone boutiques across Australia. All empty Jurlique packaging including pump bottles of Rosewater Balancing Mist, droppers and sachet foil wrappings can be recycled! Since initiating this program, we have collected 22,000 units (or 0.5 tonnes) of packaging.
IMBIBE has been offering products such as its Miracle Collagen and Beauty Renewal Probiotic Supplement in glass jars and is soon moving onto fully certified compostable packaging. They are also reducing waste and plastic, meaning there will no longer be a scoop included in the Collagen Jars, nor a measuring cup with the Beauty Renewal.
And if you find yourself in the Byron Bay area, you can pop into the IMBIBE warehouse anytime with your existing container for a refill to reduce packaging consumption even further.
The carbon cycle
We care for our planet. Our goal is to analyse and reduce our environmental impact through the whole supply chain. We have moved the majority of our shipment from air-freight to sea-freight, which offers significant emissions savings. Since 2015, this freight management initiative has enabled us to reduce approximately 20% of emissions from transport.
At IMBIBE, the brand uses 100% compostable and biodegradable packing for shipping all online orders. If you do receive a parcel from IMBIBE that contains soft plastics, it’s from goods they have received and re-used. Additionally, they send their orders using a carbon neutral courier service.
We may still be far away from saving the planet and there’s a lot more we can do, but we’re committed to improving our sustainability practices and championing the other eco-friendly beauty brands that are doing the same. We hope that you, as a consumer, take action and support sustainable beauty and skin care products with us.