How to Achieve ‘No-Makeup’ Makeup Look

As the old saying goes, less is more. While we love playing around with the latest makeup trends, we’re all about an effortless everyday look - a natural makeup look that highlights your best features and gives skin a healthy glow.

This is commonly known as the ‘no-makeup’ makeup look, and works best when you’ve got a great skincare routine to begin with. Think dewy, hydrated, expensive looking skin, complemented with cream blushes, no powders, natural fluffy brows, curled lashes with a light flash of mascara, and a bee stung lip.

To help you master the no-makeup look and build an easy, foolproof beauty routine, we’ve teamed up with Sydney Makeup Artist’s Nicola Johnson - an expert in ‘barely there’ makeup - to come up with our best tips on achieving ‘no-makeup’ makeup.

Step 1: Cleanse your skin for a smooth base

For that effortless ‘I woke up like this’, no-makeup look, you need a smooth, healthy base to work with - so start with skincare products that will cleanse, hydrate and brighten.

“Clean hydrated skin is the first step to creating the ‘no-makeup’ makeup look,” says Nicola. “I love Cleansing Oils for this purpose. Take the opportunity to really massage the skin with the oil - this will stimulate the circulation and deliver oxygen rich blood to the skin cells leaving the skin looking plump & alive”.

After cleansing, try an essence such as the Jurlique Purely White Skin Brightening Essence – packed with powerful botanicals, this lotion is great for reducing the appearance of skin discolouration.

Nicola’s go-to Cleaning Oil: Nourishing Cleansing Oil


Step 2: Prime your skin for a flawless look

Next, smooth, soften and tone your skin to create the perfect canvas for your ‘no-makeup’ makeup. “Facial mists are wonderful on the skin,” says Nicola. “They’re perfect for prepping & hydrating ready for makeup, they deliver and extra layer of hydration & can also be used after the makeup to refresh.

For extra radiance and a reduction in appearance of fine lines, a serum like the Herbal Recovery Signature Serum, followed by a lightweight moisturiser like the Moisture Replenishing Day Cream,will help you achieve a flawless looking finish.

Next, use a primer to smooth your skin’s surface and ensure your makeup lasts longer. Choose a dewy primer for that fresh, natural look and wait a few minutes for your moisturiser to absorb before applying (for the best results, warm the primer between your fingertips first).

Nicola’s go-to facial mist: Jurlique Lavender Hydrating Mist

Step 3: Choose lightweight makeup coverage for dewy skin

Now your skin is ready for makeup, a super light hand is needed for this ‘off duty model’ look. Opt for tinted moisturisers, BB and CC creams over heavy foundations – you want your natural skin to show through. You can always mix a drop of your everyday foundation with your day cream to create your own tinted moisturiser.

Freckles, beauty spots, and imperfections are to be celebrated. Apply with your fingertips and then soften any edges with a damp beauty blender or sponge. This look is all about dewy, hydrated skin, or ‘expensive skin’ as Nicola calls it.

“I love to mix a drop of my favourite Jurlique facial oil with the moisturiser to give the skin some extra glow,” she says. “Spend a minute massaging this into your skin and neck for the deepest level of hydration - foundation always sits better if the skin has had some extra love first.”

Nicola’s go-to facial oils: Jurlique Herbal Recovery Antioxidant Face Oil & Jurlique Moisture Replenishing Day Cream


Step 4: Groom your brows

From the early 2000s pencil-thin brow to Cara Delevingne’s era-defining oversized look, we’ve seen our fair share of eyebrow trends over the decades. For a natural, timeless look, keep your brows groomed, see a professional a few times a year, and avoid overplucking.

“Brush up your brows - the fluffier the better.” says Nicola. “I love to set with brow gels. If you feel like your brows need some extra definition or are super fair then try a tinted brow gel – this is much softer approach than a brow pencil, and much quicker too!”

When it comes to your eyes, skip the eyeliner and keep it simple. Curl lashes and apply a whisper of mascara. For blondes, Nicola recommends opting for a dark brown over black mascara for a more natural feel. Apply a small amount of highlighter to the inner corners of your eyes to brighten them up.


Step 5: Warm up your complexion

As an extra boost, a small amount of blush, eyeshadow or bronzer will do wonders. “Cream blush and cream eye shadows are essential as they melt into the skin, leaving no traceable edges,” says Nicola. “Once again, fingertips make excellent tools as the heat for your hands helps soften the product over the skin.”

For ‘just bitten’ lips, Nicola recommends using a tinted lip balm or your favourite lipstick by lightly pressing the colour on with your finger for a sheer wash of colour - the Jurlique Lip Care Balm is great for healthy-looking lips.

For the finishing touches, set your makeup with a hydrating mist. Go for cult classic the Jurlique Rosewater Balancing Mist to give your skin the ultimate glow, and pop a bottle in your bag to freshen up throughout the day.


Natural products for natural beauty

In short, ‘no-makeup’ makeup is all about enhancing what you already have, using a carefully-selected range of products that will lead to a flawless looking complexion (after all, we all need a little help now and then). Give your skin a glowing head-start by adding hydrating products to your routine. Shop our range of essences, serums and moisturisers for the best natural skincare products to achieve flawless looking skin.