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Redefine Ageing


Age with confidence

What does ageing mean to you? At Jurlique, we believe it’s about being comfortable in your own skin, embracing inner beauty, celebrating your life and ageing with confidence. We asked six Jurlique customers to help us ‘redefine ageing’ and celebrate what it means to grow older.


"I’m proud to be my age because of who I’ve become."

For proud mum and recent graduate Alicia, ageing has allowed her to slow down and appreciate her family and her relationships…and roll with the punches that life brings.


"This is the best time of my life. I love my skin.”

The advice Fiona would give to her younger self? Start using skin care earlier, look after the area around your eyes and neck. And enjoy every moment in life as it comes.


"Ageing to me now is wisdom. My concept of beauty is individuality.”

Jo has a saying in Spanish that translates to: “for those who have earned their grey hair, there are no limits, all doors are open.”


“When I see a beautiful person, I see that they’re strong.”

Linda believes ageing is just a process and shouldn’t stop you doing what you love. Her advice? Look after yourself, make sure that you’re happy, staying true to who you are and don’t second guess yourself.


"What makes me really proud is that I have achieved contentment.”

Maria grew up in Goa, lived in the UK and has now found her home in Australia. For Maria, ageing has made her a better person. She now really appreciates the important people in her life and feels free to be herself.


"We can’t hide the fine lines, but we can control our wellbeing.”

For Michelle, ageing means being open and being herself, rather than trying to control the lines on her face. Her beauty secret? Tap the product into your skin, rather than dragging it across.

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