Beauty Inside Jurlique

Meet Activating Water Essence+: A New, Improved Formula

Farm Grown Marshmallow

At Jurlique, we’re always striving to find new ways to evolve our biodynamic farming practices to harness the very best of Nature and science — even if it inspires us to completely reformulate a much-loved product. While our popular Activating Water Essence happens to be one of our global best sellers, new research led us to some exciting ways to deliver optimal hydration more efficiently and effectively than ever before. Introducing our latest innovation: the new Activating Water Essence+.

New and Improved Ingredients

Despite farming the land in South Australia’s pristine Adelaide Hills for over 30 years, we’re constantly learning from Nature. And it’s through our trusted biodynamic* and organic farming practises that we’ve discovered exciting new ingredients for optimal hydration of the skin, in addition to a more effective Bio-Intrinsic™ Extraction Method which allows us to get the very best out of those powerful botanicals.

Activating Water Essence+ ’s new improved formula includes:

  • Two Marshmallow Root Extracts

    We’ve incorporated Bio-Intrinsic™ Marshmallow Root extract and Macerated Marshmallow Root extract; both are particularly efficient hydration boosters, allowing for more water to be retained by the skin. They also help to strengthen the skin’s protective barrier, enhancing the absorption of any product you use directly afterwards, such as a serum and moisturiser.

  • Added Humectants

    Humectants love moisture and we love humectants. These water-binding magnets really help to draw moisture into the skin and keep it there which is why we’ve incorporated more humectants in this new improved formula of Activating Water Essence+ for optimal hydration, a softer, smoother skin texture and a more radiant, even skin tone.

  • Our Jurlique Radiance Blend

    We’ve also discovered a more efficient way to extract and preserve the potency of the four antioxidant-rich botanicals that make up our Jurlique Radiance Blend (Lavender, Rose gallica, Calendula, and Marshmallow Root). A new Bio-Intrinsic™ Extraction Method allows our Activating Water Esssence+ to boast a more powerful antioxidant Improving radiance and luminosity for a more glowing and healthy-looking skin.

    Superior Skin Benefits

    Clinical testing for Activating Water Essence+ confirmed its superior hydrating properties. The new improved formula is clinically proven to improve skin hydration by 155% immediately after application**. Activating Water Essence+ is 29% more hydrating than our previous Activating Water Essence***.

    Experience the essential step: discover Activating Water Essence+

    Farm Grown Marshmallow

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    *Certified biodynamic by the National Association for Sustainable Agriculture, Australia. Jurlique’s products and farm are not certified or affiliated with Demeter® USA or Demeter International.

    **Based on an in‑vitro study using skin cell cultures for a period of 24 hours and 3 days conducted by POLA Chemical Inc.

    **Based on 32 subjects using Activating Water Essence+ after 10 minutes.

    *** Based on 32 subjects using Activating Water Essence + and Activating Water Essence after 10 minutes.