Journey to the Jar: the Story of Our Rose
Step 1 | South Australian provenance
Adelaide is the Rose capital of Australia, thanks in large part to its climate – hot in summer and with plenty of rain throughout winter – which is ideal for growing Roses. Nutrient-rich soil and pure, unpolluted air are some of the most important qualities of our farm and to capitalise on this pristine environment, we follow organic growing methods, keeping the farm free from synthetic fertilisers, pesticides and insecticides.
Step 2 | Plant partners
Planting is meticulously planned so that all our botanicals can work symbiotically to protect each other from harm. Our Roses are planted beside Yarrow , which nourishes and protects them from predatory insects.
Step 3 | Hand-picking petals
Harvesting begins in November each year, and our Roses are gently picked by hand when at their peak. Between November and February, we harvest 30 to 60 kilograms of Rose petals each week. Some weeks, when we’ve had particularly good weather, the Roses grow extra quickly and we can harvest up to 100 kilograms of petals per week.
Step 4 | Next comes drying
The Rose petals are laid flat on large racks and placed in our heated drying cupboards for five to six days. The dried petals can be stored for up to three years without diminishing their active ingredients. Rose is a key ingredient in many of our products, so it’s important that we always have a continuous supply.
Step 5 | Extracting the nutrients
To unlock the nutrients within the Rose, each petal goes through our exclusive extraction process. This proprietary process captures the pure, potent and active essential nutrients and minerals from the plants. This precious Rose extract is then transported to our nearby Natural Beauty Plant, which was developed in line with our culture of sustainability.
Step 6 | The products you love
Here at the Natural Beauty Plant, the Rosa gallica extract becomes the hero ingredient in many of our most loved products, including our bestselling Rose Moisture Plus Moisturising Lotion and Rose Hand Cream. As well as imparting its divine scent, this botanical beauty helps hydrate dry skin, leaving it feeling soft and supple.