Inside Jurlique

Celebrating 35 years of Jurlique

In 2020, we celebrate 35 years of Jurlique. The official ‘launch’ date of Jurlique was 8th August 1985, when our founders Jurgen and Ulrike Klein set out with a dream to connect people to nature and create a skin care brand unlike any others. One that harnessed the power of nature, that was guided by sustainable, organic farming principles, and that used potent botanicals that nourish the skin while giving the user a rich, sensorial experience. Our unwavering commitment to our founders’ principles has enabled Jurlique to grow over 35 years – but we wouldn’t be where we are today without the support of our customers. We reached out to some of our long-standing supporters to find out what makes them love Jurlique.

“I don’t think there is any other product that I have used for so many years…”

Deb, from Brighton in SA, has been using Jurlique almost since it began: “I have been using your products since I was 26 years old - I am now 59 years young. The first product I can remember using is the Rose Petal Cleanser in the metal tube - it used to squeeze out like a petal infused toothpaste cleanser. I recall how strange it seemed to press this unusual lumpy mixture onto my damp face and infuse it onto my skin with a warm linen cloth. But I was sold! The aromas were intoxicating...

I moved to London in the late ‘90s and lived in Fulham...I was shopping on the Kings Road one Saturday and found Jurlique had made it to a store there - my local! Awesome! No more emergency supply packs from Adelaide. I had friends and family living in country UK and they told me later they loved it when I came to stay as they got to try the products that made their bathrooms smell so beautiful. Back home, I became a very chemical aware mother and loved buying the baby range for us to enjoy during this special time - it was also an easy gift for friends as new baby gifts.

I don’t think there is any other product that I have used for so many years…love Jurlique!”


“As I've aged Jurlique has changed and enhanced along with me”

Chelle, from Birdwood in SA has a special connection with Jurlique: “I've been a Jurlique devotee for over 25 years. It all started when I was temping between careers - I got contracted to the Jurlique office in Mount Barker for six weeks. I fell in love with the company, the two teams I worked with, the philosophy, the product. Had Defence not offered me a permanent job first I would still be there, part of the wonderful family.

As I've aged Jurlique has changed and enhanced along with me - nurturing and nourishing skin care for my every age. Every year at Christmas and my birthday I cross my fingers that a Day Spa experience with Jurlique appears (Santa has been good most years). My favorite products include but are not limited to: Rosewater Balancing Mist, Activating Water Essence and Radiant Skin Foaming Cleanser. Happy Birthday beautiful Jurlique.”


Bottle of Jurlique Rosewater Balancing Mist next to white candle and dish containing gold jewelry


“I still get compliments on my skin at 74”

Julie from McLaren Vale, SA, has also been using our products for years: “I remember going into the Rundle Mall [Adelaide] store on opening day, in my lunch hour, completely won over and have used Jurlique every day ever since. I love how the products “aged” with me and I still get compliments on my skin at 74…”


“I’ve aged over those 35 years, but I’m pleased with my skin”

Michelle from North Curl Curl in NSW has been a fan of Jurlique since the very beginning: “I’ve been with you all the way. I started buying Jurlique from a health food store way before there were concept stores or you were in the major retailers. I was in the Jurlique store on George Street (I think) near the Strand Arcade [Sydney] back in the early ‘90s and Pierce Brosnan (007 at the time) was in there! I've aged over those 35 years, but I'm pleased with my skin.”


“I will use it always”

Christine, from Twin Waters QLD, says: “I have been using Jurlique for 20 years, love it. I went to the farm on a tour in the winter five years ago, it was pretty cold there but worth the interesting tour and history. I had a face skin rash once and the Jurlique lady at my work rescued my skin with Calendula Redness Rescue Calming Mist, Serum and Cream. Best skin care in the world I think and all Australian, I will use it always. Love Jurlique.”

Find out more about our history here.